Xtreme Xperience
Brochure
Xtreme Xperience is a cultural night club that gives Clevelanders a way to experience the world and all of its cultures while still being at home. There are drinks and taste boards from all around the world along with weekend cultural performances highlighting different regions. The logo is a double letter X illustration that creates a strong and bold feel. The words “Xtreme Xperience”, that are written in the typeface Cortado, stem off of the double X using it as the first letter of both words. The brochure then features this logo design on the cover. This 8.5in x 11in flat, 8.5in x 3.6875in folded, tri-fold brochure contains the CMYK colors, cyan, dark purple, neon purple, orange, black, and white. These colors embody the extreme, night club life due to the brightness and saturation while creating a neon feel. The typefaces Angie Open Pro and Poppins also add to the extreme feel. The headlines are Angie Open Pro black, which stand out in a hard and jagged way. The subheadings are Poppins bold and the body copy is Poppins medium which pairs well with Angie Open Pro and is easy to read. There is an assortment of photos depicting alcoholic drinks and cultural performances that bring the experience of the cultural bar to life. The repeating triangle pattern is creating a rigid and edgy aesthetic which is reflecting the hard lines in the logo as well as the night club life.
Final Design
Mockup
Flat Design
